Archive for the 'GapBornToFit' Category

Gap Born To Fit: Contest Winner!

It’s the time you’ve all been waiting for! Who wins that $50 gift certificate to The GAP!?!?!

$50 Gift Card

And the winner is …..

(Yeah shut up it’s backwards. Whatever photobooth.)

RHI!!! From Rhi in Pink!

Congrats gal! Now send me an email or DM with your address and I’ll ship off your gift certificate next week ….

for right now? I’M GOING ON VACATION.

I’m going to a land where there are no phones, no tv and GASP, NO INTERNET. You won’t be hearing from me. At all. Until Monday. Ok probably Sunday.

This is AllEyesOnJenny. Signing off suckas!

Gap Born to Fit: You Better WORK!

Last Thursday I threw a party. There was fashion, there were walk-offs, and there were prizes. If you make it to the end of this entry, you can enter to win a prize of your own.

Here’s how it started: several weeks ago I blogged about getting picked for a Brand Enthusiast program for the Gap. Part of being a Brand Enthusiast is reintroducing my friends back to the Gap, specifically the new 1969 denim line for men & for women.

Here’s how that was supposed to work: The Gap was going to send me a bunch of denim and some party supplies to have an in-home party where my guests could check out and try on the jeans.

You know me. I don’t do anything the easy way. And, as an event planner, I like to have events. In-home party? Easy, but not an event. So I called up a few people, told them what I was doing and threw out some ideas, and a couple of hours worth of calls, emails and meetings later, I secured a venue (Thanks 28 Degrees Boston!), got donated food (Thanks Carl!), and sponsored goodie bag items (Thanks Van Gogh Vodka!).

I had to design the guest list and design the event (create and print signage, sketch out the layout of the lounge and come up with activities). Done. Done. Annnnnd done.

Here’s how it all went down: First the set up. The lounge space that was donated was simply gorgeous and needed no help. I just had to set up the jeans.

venue

Clearly after setting up the jeans we had to pose with the signage.

signpose

Before the party I had prepared a … presentation … that was to be projected on the large screen on the whole back wall of the lounge and loop for the duration of the party. It talked about the sponsors, and me and … well. How about you just watch?

The Presentation I had looping as my guests arrived!
Click the screenshot to run the presentation. It’s worth it. Bonus points if you “get” the pics …

My guests arrived and mingled. I explained to them the event: Come try on jeans! Enter to win a raffle! Tweet about the party! Sign up for …. THE AMERICA’S NEXT TOP MODEL STYLE FASHION CHALLENGE (oh yeah, you just wait.)

guests1

raffle

guests2

After a couple of hours, everyone had found their fit. And if we’re in full disclosure mode, I feel as if I should disclose this: I have a lot of gay friends. A lot of gay friends who like, apparently, to wear women’s jeans. Honestly? I think more than 50% of the men invited took home women’s jeans. And I had three women take home men’s jeans.

WE BREAK ALL THE MOLDS OVER HERE IN ALL EYES ON JENNY LAND

Then it was time for my FASHION CHALLENGE. Now that everyone had found their pair of jeans, I got a group of runway divas to model them for us. But of course, there’s more to it than that.

I cleared the remaining party guests into a runway path, and sent the contestants up into the fitting room behind the curtain to get ready. I had pre-selected three bitchy but hot judges, and gave them numbers to score each contestant.


You that’s Sarah right there in the middle!

And, of course, I got to be Tyra.

I had purchased a WHOLE LOTTA accessories for this challenge, dumped the accessories on the floor in the middle of all the contestants and gave them their challenge: they had ONE MINUTE to grab whatever accessories they could get their hands on and accessorize the hell out of their new jeans. They would then walk the runway and get JUDGED.

Oh. Hells. Yeah.

fashion show

In the end two contestants tied. And we had to have a walk off. They wished each other well and gave it their all.

walk off

My friend Mike won, and Sarah took the news like a champ and threw her wig on the floor and stormed off.

Mike won a digital camera and Sarah won a $50 gift certificate to the Gap. Good work kids ;)

All in all, the party was a BLAST. We all had SO much fun. And got some awesome new jeans to boot.

The whole group!

Thanks again to …

The venue: 28 Degrees
The goodie bag and prize sponsor: Van Gogh Vodka
and of course
The clothing sponsor: THE GAP!

Check out the whole set of photos here. (There is video to come, but I had over 2 hours worth and it took me a whole weekend just to get through the photographs!)

Congratulations. You made it to the end! You should be rewarded by entering to win my contest!

The Gap was kind enough to give me an extra $50 gift certificate to give out to a reader on my blog! Here’s how you enter to win:

1.) Comment on this blog post to be entered into the contest once!
2.) Twitter linking to this post and using the #GapBornToFit hashtag to be entered twice (don’t forget to get an ‘@alleyesonjenny‘ in there so I can keep track of you! May I suggest something like “Visit the blog of @alleyesonjenny and enter to win a $50 gift certificate to the GAP! http://tinyurl.com/o6dv9g #GapBornToFit“)

You have until 10 pm on Tuesday, August 18th to enter. The winner will be chosen at random and announced Wednesday morning!

Good luck!

How Do You Wear It?

“Cute outfit … where’s it from?”

“The Gap.”

“Really?”

“Really!”

“Those shorts? The top? (*which I styled differently here)”

“Gap. Gap.”

“Really!”

“YES.”

Working the Gap #gapborntofit #fb

So yeah, The Gap. You’ve probably noticed me and a bunch of other Bloggers/Twitters talking about The Gap lately. In full disclosure mode, we were all handpicked to participate in a program for The Gap as Brand Enthusiasts. Which, also in full disclosure mode, was smart on The Gap’s part because I haven’t been in there for a long while and I’d be lying if I said I would have gone in there on my own without a little prompting from an adorably friendly and charming lady named Justine.

I’m a bit of a clothes snob (Fine. There. I said it.). I’ve always had it stuck in my head that The Gap is a good “casual”, “staples” kind of store – I’d pick up some basic t-shirts, tanks, cardigans, etc there. I enjoy finer fabrics and unique details for more of my “main” wardrobe pieces. But that shirt above? Silk! The shorts? Pin strips with orange contrast stitching! I feel like this is a whole new Gap. I mean – look at Sarah’s dress! That back is totally unexpected!

Compared to the basic “solids or stripes” styles I’ve seen in the past, it looks like they’re paying attention to the details, experimenting with unexpected twists, and just adding more to their line in a new and different direction. I can’t wait to see where their new styles are headed and I truly, truly appreciate the opportunity to be involved in a project like this.

I hope their ad campaigns follow suit – they’ve had some great campaigns in the past including my favorite … the Lenny Kravitz/Sarah Jessica Parker ads:

AllEyesOnJenny Everywhere



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